Ruth Winett is a highly regarded marketing professional in the Metrowest area. Her philosophy is that in order to grow your business, you need up-to-date market intelligence. Gathering and interpreting market information requires skill and time. Winett Associates can serve as your virtual business research department, assisting you on a project basis. Ruth has a reputation for resourcefulness, persistence, objectivity, and overall professionalism. Winett Associates challenges ingrained assumptions and finds answers to difficult business questions.

Companies base business strategies on key assumptions. Ruth helps clients test these assumptions. She can help you find out what you need to know about products and services, technologies, customers, competitors or possible partners, as well as market issues and opportunities. Clients who are armed with business intelligence have a distinct competitive advantage.

Previously Ruth was a Market Analyst at FB Partners, a Project Manager and Editor at Venture Economics, and a Research Coordinator at Leading Edge Products. Ruth has taught business writing to MBA students at Babson College. Ruth earned an MBA from Babson College, a Master of Arts in Teaching from Harvard University, and a BA from the University of Pennsylvania, where she was elected to Phi Beta Kappa. Ruth received the Framingham Cultural Council's 2014 Contributor of the Year for her work as President of the Framingham Public Library Foundation.